Visualization as a wheel: The customer is the focus

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Shishirgano9
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Joined: Tue Dec 24, 2024 3:34 am

Visualization as a wheel: The customer is the focus

Post by Shishirgano9 »

On the other side is the flywheel . Its task is continuous customer development. This should not only ensure the company's development. The energy and effort spent on customer acquisition should not be wasted, but should continue to be used for company growth. The aim is therefore that customer acquisition, rather than customer development or customer service, is the more open end of the sales process.
The conclusion:
The funnel focuses on short-term success, while the flywheel ios database focuses on sustainable relationships. The flywheel is therefore also referred to as the successor to the sales funnel.



Inbound Sales Funnel Graphic_ZW_170920


Digital Marketing - How to Reach Your Target Customers

Flywheel marketing transfers the momentum principle to the mechanisms of customer acquisition, for which until now only the sales funnel served as an image, and takes it further.

But this does not mean that the full potential of the new customer has actually been exploited.
Therefore, the key change in the flywheel model lies in the way the customer is viewed.
It puts them at the center:

What other problems and needs does he have?
Which service, which experience inspires customers in the long term?
Today's consumers are more demanding and informed than ever before. They expect more from companies than offers, sales or impersonal transactions.

When companies focus exclusively on short-term success, put profit above all else, provide poor service, or neglect their values, negative impacts can quickly spread among customers.

A better strategy for companies is to put customers at the center of their efforts to encourage delight and loyalty, which leads to long-term customer relationships, increased revenue and sustainable business growth .
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