The tone of voice must be a direct emanation:

[shaownhasan]

There is no tone of voice that is always appropriate , not even in the same sector; some people adopt a solemn and austere style, others a cheerful and lively one, some are bold and others fear chinese overseas europe data offending the opinions of others in any way.


of the message you intend to communicate to your audience
of the brand personality that you want to convey
of the needs and expectations of the selected audience
and involves a set of skills including social media marketing, copywriting, and of course, knowing your audience.

Understanding your audience's tastes is essential to understand what kind of content can be appreciated to stimulate engagement and participation on social networks such as:

quizzes and surveys
contest game
video to develop attention
photo to encourage comments
The tone of communication does not only apply to the choice of words, to the decision with which a message is transmitted but also to all those elements that are combined with the text and contribute to generating a visual appearance of immediate perception : the colors, the arrangement of the elements, the size of the font are just some of the graphic elements that contribute to transmitting a strong and decisive identity of the company.