Google provides detailed information on the base numbers in this article.

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This metric shows you where you might need to rethink your headline or meta description to increase the click-through rate.


A content strategy is therefore beneficial for holistic and optimal SEO control . Because anyone who follows a content strategy for their content supports Google in SEO control.

The search engine, in turn, thanks you with free services that measure the relevance and success of your pages and at the same time help to further develop the digital visibility of your content.



The content strategy as a solution approach
The technical development, quality and demands of search lawyer database engines are based on categorizing content offerings in the best possible way.

Ask yourself:

Does your web content fit into the right categories? Does the content you publish fit with what you offer and what you are an expert in? Because the content must be clearly assignable to Google. This is the only way algorithms can analyze whether and how the classification of your content corresponds to habits and questions that people research online.

The basis of every ranking success is therefore a strategic link between content offers from an expert perspective and the search queries of your potential customers. This allows algorithms to derive links and specific questions from users are answered in the best possible way.