Does making short videos really reach the ideal customers you want?

[armdrejoan]

Everyone found Qixuan’s rise incredible, and even he himself said, “ It was just luck, and the algorithm pushed me up .”

After all, Qixuan had only 10,000 subscribers in July 2022, and reached one million subscribers in October. As of November 2023, his subscriptions had reached 8.16 million, and his fans showed a very crazy viral growth.

Qixuan's sudden popularity is indeed a special case that cannot be learned or replicated. After all, Tricking (extreme martial arts) combines elements of martial arts, gymnastics, breakdancing, Brazilian capoeira, etc. It is not a common sport. This part directly hits the audience's curiosity.

Some people think that the speed of his rise is beyond imagination, so they suspect that Qixuan bought fans, but if you observe carefully, you will find that many of Qixuan's fans are foreign netizens (the shorts comments are a sea of ​​English words). After all, online creation has no borders, denmark phone number list and many shorts can be understood simply by watching the actions, without the need for language. Qixuan himself is also very clear about this, so he even uses English in the titles and subtitles of his videos.

We mentioned earlier that shooting short videos is not the only business option for creators. You still need to flexibly choose different forms of content based on your own style and audience preferences. So ask yourself,

You can think of short videos as the beginning of a sales funnel, but after the traffic comes in, how to retain customers and turn the traffic into a controllable list is the issue that really requires deep thinking.