WHY ARE WE TENDING TO TRUST REVIEWS?

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Reviews are simple and short in volume. Reading this source of information does not take much time, but it helps to form an impression of the company.

Additionally, consumers tend to trust reviews much more than online advertising , as they consider real user ratings of a product to be the most objective and meaningful.

According to a study conducted by Bizrate Insights, one of the world's largest customer service quality testing companies, high review ratings are the most canada phone number list important factor in making a purchasing decision for adult internet users. 32% of respondents noted that they rely on this information when shopping online. Surprisingly, other people's ratings have reached a phenomenal level of trust among consumers. "Almost 80% of users trust online reviews as much as personal recommendations.

Reputation Marketing in Medicine: How, Why and for What Purpose?
In addition, buyers tend not to just read 1-2 reviews, but to do a full-fledged study, comparing different companies by rating and reputation. More than half of buyers, choosing the most suitable option for themselves, read from 4 to 10 reviews, and the likelihood of a purchase with each positive review read increases significantly.

Summarizing the data above, we can say without a doubt that there is a strong positive connection between a good rating on the Internet and the profitability of a company. The more a company is trusted, the sooner its services will be used. And reviews in the modern world are certainly the main marker of this trust.

Reputation Marketing in Medicine: How, Why and for What Purpose?
THE IMPORTANCE OF MAINTAINING REPUTATION IN THE MEDICAL FIELD
It is worth noting that consumers are especially attentive to reviews of medical services. In this case, the quality of the service provided is directly related to a person's health and nothing speaks of this fact better than the impressions of current or former patients.

At the moment, the largest website of reviews of doctors in Russia "ProDoctors" has more than 15 million visitors monthly and contains more than 3.5 million characteristics of various specialists and medical institutions. New reviews appear on the site daily, it is actively used to evaluate medical service, search for the most reliable and qualified doctors.

It is interesting that in medicine, the reputation of both a specific doctor and a clinic have almost the same impact on the client’s first impression and the final desire to use the service.

Typically, users of paid medical services are divided into 2 types:

When a health problem arises, some people begin the process of solving it by finding a good medical specialist, while the level of the clinic is a less important factor for them.
For some, the clinic's reputation is a priority. By identifying the necessary specialist, this client already limits his search to a specific location.
The main task of reputation management in the medical field is to be able to satisfy both types of clients mentioned above. This means that it is necessary to closely monitor the reputation of both the organization as a whole and the specific medical professionals who represent it.

REPUTATIONAL MARKETING
This is where reputation marketing (otherwise known as ORM management or ORM marketing) comes to the rescue — a full range of work aimed at managing the reputation and image of a brand on the Internet. ORM management sets the goals of increasing brand recognition and consumer loyalty, creating new competitive advantages, and forming a positive image of the company on the Internet.