There are several formats of advertisements for product promotion

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Text. The classic and most common format that is displayed in search results.
Text with dynamic titles. Classic ads, but also with a title that changes depending on the request. As a result, the title includes the exact user request, which increases its clickability.

Text and graphic. The ad in the form of text is supplemented by a small picture. Widely used in affiliate networks.
Videos. YAN broadcasts videos up to 15 seconds long on sites included in YAN. The GoogleAds system provides broadcasting of advertising videos on KMS sites, as well as on YouTube.

Smart banners. Yandex. Direct's proprietary format. Provides for the display of "catch-up" interactive banners to users who visited the site but did not perform the target action. For example, such banners can remind about a recently viewed product in an online store or about an unfinished order.

Product gallery. A popular format for products. A block with a slider representing products from online stores, which is shown under the search bar. The ad consists of a photo of the product, its name, price, and a link to the card. An example of a product gallery is in the picture below.
What is contextual advertising: types, features, operating principle
The choice of formats allows you to use different tools to promote advertisers' goods and services, squeezing the maximum out of the context.

Pros and cons
The following main advantages of contextual australia phone number list advertising can be highlighted:

Working with already formed demand. Ads are shown to users who are initially interested in the product or service.
The ability to return users to the site who have not completed the target action.
Greater coverage of the target audience due to the possibility of promoting the product in search engines and in the YAN and KMS networks.
An extended set of flexible settings for targeting. This allows you to accurately hit the target audience for maximum conversion.
Quick result. After launching an advertising campaign, you can get the first traffic to the site within a few hours. This makes context an effective tool for attracting traffic to new sites that are only undergoing initial search engine optimization work.
Use of free web analytics systems Yandex.Metrica and Google Analytics. They provide the necessary information for campaign monitoring, allow tracking its payback. Thanks to this, the advertiser can promptly make changes to the settings and adjust the campaign to increase its effectiveness.
A profitable and effective payment format. The advertiser can pay for clicks or target actions. As a result, the cost-effectiveness of the campaign increases.
At the same time, in addition to the advantages, contextual advertising also has some disadvantages. This method of promotion is suitable only for those products that are already known to the audience. It will not be possible to advertise new products that are not searched for, since no one knows about them yet. In competitive niches, the cost per click can be very high, which will require a significant budget to launch a campaign. In unfair competition, the click fraud method is often used, when your ads can be “viewed” by competitors' bots. As a result, the budget is wasted.

For an effective advertising campaign, it is important to understand the settings well and think through the strategy. Incorrect selection of keywords, a superficial approach to composing ad text, using low-quality images and other mistakes lead to increased costs and low conversion.