Marketing strategy is a precisely defined creative concept

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of a brand, including its pillars and positioning, along with a definition of communication activities. It is a plan for how a brand
Marketing strategy consists of three stages: the analytical stage (analysis of the existing state and the competitive environment), the strategic stage (defining the positioning and image of the brand), and the communication stage (determining the way the brand will be communicated).
Investing in a marketing strategy aims to better coordinate marketing activities, increase brand consistency and representation, as well as achieve specific goals such as building an image, turkey telegram data attracting customers or increasing sales.
Without a marketing strategy, activities can be chaotic, inconsistent and short-term. A well-constructed and implemented marketing strategy usually brings better results, improving the brand image and increasing its reach and effectiveness.

What advice do I have for you?
For agencies: If you are the head of an advertising agency, strive to cooperate with well-known, strong brands. The evaluation of the effectiveness of such cooperation will be much better only because large players have "greater gravity" and thus attract customers more effectively. The ROI of such campaigns will be fueled by "non-technical" factors.

For the business owner: If you are a business owner who is not yet a strong brand, then you should definitely start working on your brand strength. There is no better lever for increasing marketing effectiveness. Unfortunately, there is no magic shortcut here: first knowledge, then marketing strategy and consistent and coherent execution, with a length measured in quarters or even years.