What expectations do business owners have regarding marketing?

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Marketing strategy is not a marketing schedule, nor is it a simple plan of action. The essence of marketing strategy is to achieve a unique brand positioning in the minds of the target group.

A marketing strategy is the first and fundamental document aimed at defining what qualities a brand should have in order to stand out, be memorable and achieve its set goals – e.g.: build an image, perceived value , attract potential buyers, increase sales , build their loyalty .


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Marketing strategy examples:
Marketing strategy is a document consisting of two strategies: brand strategy and brand communication strategy . In our case, we divide the content of the marketing strategy into 3 stages: analytical + strategic (brand strategy) and communication (brand communication strategy).

marketing strategy - example of strategy elementsExamples of brands for which we have developed a marketing strategy:
1. KeyStory: B2B brand – a story about their strategy example and a link to the website: