Campaign automation

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Furthermore, the logical operation of these platforms allows you to reduce the number of errors that are made. Not to mention that it facilitates access to all of its functionalities, so that not a single aspect of your mailing campaign is left uncovered.

One thing that the best email marketing apps poland mobile database feature is automation features . This means that targeted emails are sent to a specific group of contacts, at a specific time, and under specific circumstances. In other words: everything that forgetful people and those who never have time when they need it need to breathe easy.

This feature is perfect when you have a contact list that spans multiple time zones and you value your sleep. Some of the best email marketing tools allow you to adjust the time of sending to the customer , so that the notification of a new email reaches them at the right time. After all, it's not the same to receive a promotional email at 10 in the morning than at 8 at night.

Automation, however, goes beyond scheduling a time for sending and assigning recipients. It also covers the sequences of emails that are sent when a user interacts in a certain way with your website.

Look at the following newsletter and, most importantly, its subject line. When did I receive it? Hours after visiting the business' website and seeing what jeans they had. Coincidence? We know it's not. Good email marketing software and a solid strategy? We know it is.