Why do brands decide on social selling?

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Why do brands decide on social selling?
The answer to this question can be found in the list presented on the FinancesOnline brand website. This list was created based on the results of a study conducted on behalf of the company.

In this study, the researchers decided to ask marketers what are the main reasons why they decide to use social selling.

The results clearly show that the dominant benefit and oman telegram data motivation for marketers is achieving better sales results than others (i.e. those who do not use social selling).

why social selling is popular among marketers – social selling

Source: FinancesOnline, 2024

The next two places on the list also feature issues relating to improved opportunities for achieving results.

This clearly shows that among marketers who regularly use social selling, the dominant approach is focused on increasing sales. Many of them may not even realize how wide-ranging the benefits of using this technique can be.