This means that this year entrepreneurs care primarily about growth

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and will make their strategic decisions with this in mind .

Of course, this approach translates directly into what tasks will be assigned to marketing.

After all, as I mentioned earlier, investing in marketing is one of the best ways to generate growth for your organization.

Companies whose CEOs understand this will be able to develop efficiently and successfully implement their business priorities.

On the other hand, there will be a lot of pressure on marketing new zealand telegram data to actually make this growth happen and then sustain it.

In other words, many owners may place high hopes in marketing, which means frequent checks, pressure to achieve results, and the need for the marketing department to constantly report on its effectiveness.

However (as Gartner points out), when comparing current years with previous ones, one can see that the pressure for growth will currently be slightly lower than before, which does not mean, however, that it will be low.