The influence of opinions on portals such

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as TripAdvisor on consumer choices - the zero moment of truth - an example for the tourism industry
Insight: In the travel industry, ZMOT plays a key role because consumers almost always gather information about destinations, hotels, restaurants and attractions before making a booking. Many people use sites like TripAdvisor, Google Reviews and Booking.com to find reliable reviews, photos and recommendations from other travelers.

Strategic Solution: Travel brands like hotels, travel agencies, and attractions can take advantage of ZMOT by encouraging positive reviews from customers and responding to reviews to show your dedication and israel telegram data professionalism. Regularly posting up-to-date photos, answering traveler questions, and maintaining high ratings can significantly increase your chances of booking. Customers who see brand activity and positive reviews feel more confident about their decision, which can translate into more bookings.

Example: A good example of a brand operating in the tourism industry would be Hotel Jaworzyna Krynicka, which is actively involved in providing its recipients with content that fits into the zero moment of truth.