Content marketing helps you nurture and convert potential customers

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People don’t usually search for what you sell, then click on your website and buy it.

Usually, they have a process.

First, they need to know you exist. Then, they learn how you solve their problem and why you’re the best solution. Finally, if they’re lucky, they become a customer.

This is the marketing funnel .



There are many ways to attract people into your marketing funnel and nurture them. But content marketing is arguably one of the simplest and most effective.

In practice this might look like this:

Let's say Billy wants to drive more users to his website, so he searches Google for "how to drive more traffic to your website" and he comes across our article .

1 google search results

Here he learned the importance of SEO in attracting traffic .

A few weeks later, he clicked on an article about SEO on Twitter. The article talked about the importance of backlinks and recommended our free backlink checker tool . Billy used the tool to check the denmark telegram data gap between his website and his competitors’ backlinks.

When he saw that he had very few backlinks, he searched for videos on how to create backlinks on YouTube and came across our video :

youtube link building ahrefs

At this point, he absorbed so much from our content that he decided to sign up for our trial . Even though he had never used Ahrefs before, he still felt it was worth it.

During the trial, he was so impressed by the functionality of our tool that he purchased our monthly plan .

You can see in this example that content marketing was crucial to attracting Billy as a customer. If we didn’t have content at every stage, he might never have become a paying customer.

Learn how to create content for every stage of your user journey in this post .