Content Marketing Examples You Can Learn From

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Blogging is a great way to create content that appeals to your target audience, but other formats can be just as successful — it all depends on your audience and how they seek out and consume information. Here are five effective content marketing examples that have nothing to do with blogging:

Fix.com's YouTube video
Naturalicious' Facebook Community
15Five's Podcast
Mattel's Virtual Playroom and Activity Sheets
Balsamiq's Academic Courses
1. Fix.com’s YouTube video

Quick Stats → 30k YouTube subscribers, 16 million video views.

What they do → Fix.com is an e-commerce site that uses how- canada telegram data to YouTube videos to educate potential and existing customers. By providing helpful step-by-step videos, Fix.com establishes expertise, builds trust, and makes it easier for customers to find what they need.

Why it works → Many Google search results pages for how-to searches feature videos as the first result, and Fix.com maximizes exposure by maintaining a presence on YouTube.


The videos and posts created by Fix.com are evergreen, so they continue to attract traffic for years (which in turn makes this a very cost-effective content marketing strategy).

How You Can Do This → If your product or service solves a specific problem (in this case, a faulty appliance), Fix.com’s approach will work very well. Use keyword research to determine what your audience needs help with and create content in a format that will best help them achieve what they want.