Public accounts can find topics by paying attention to hot topics, industry trends, user feedback, and using data tools to analyze user interests. There are also two other effective methods:
1 Internal search method:
Analyze the historical posting data of your own account, such as reading volume, sharing volume, like volume, opening rate, sharing rate, etc., filter and sort out articles with good performance in all aspects for analysis, summarize the popular topics and make a table.
At the same time, we can explore the real needs of users by letting denmark mobile database fans vote on the types of topics they are interested in, launching solicitation activities for users to leave messages, using online questionnaire platforms to conduct fan surveys, and understanding in fan groups. We can also have one-on-one private chats with core fans.
For example: What topics do you want Baiyang SEO to write about? You can leave a message at the end of this article or send me a private message. The article I just wrote was a suggestion from a WeChat friend. As follows: Baiyang SEO: What are the knowledge payment platforms? How to operate and promote them? Take the examples of Qianliao, Knowledge Planet, and Newspaper Boy that I have used.
2 Seek external methods:
Find accounts with a high degree of overlap with your target users, look for related public accounts on platforms such as Xinbang, Xigua Assistant, and Weixindian, or find the public accounts published by them through industry hot articles, and screen out high-quality accounts with real user matches, good reading volume, a certain fan base, and clear topics, analyze their topic selection direction and summarize the statistics.