David’s Bridal is a great example of a retailer that does this well. Looking back at the “Long Sleeve Wedding Dress” product listing page, we can see that they have curated unique content in a way that is helpful to users and followed basic optimization strategies on their landing page.
URL:davidsbridalomlong-sleeve-wedding-dresses
Meta Description : Do you dream of wearing a long sleeve wedding dress on your big day ? Shop David's Bridal's wide selection of wedding dresses, sleeves lace and more!
6. Provide accessibility and build page authority
Once you open your new product listing pages, you’ll need colombia mobile database to start building link authority to them. This will ensure that they don’t exist as orphan URLs with no PageRank:
Make sure they are referenced in your product XML sitemap.
If you have one feature per URL, then add them to the faceted navigation across the CLP and product listing pages.
If you have two or more features per URL, create a “Top Searches” or “Related Searches” option in the CLP.
Leverage your menu from other locations to showcase your new category page.
Integrate your editorial strategy by creating additional content with copy links. Consider how to use descriptive, long-tail anchor text for relevant product listing pages, rather than relying on “click here” or “see more.”
Connect to them via href links so that you are not relying solely on the main navigation or content hyperlinks. This can be difficult to accomplish due to the size, but can be accomplished through modules such as “Related Categories”, “Other Subcategories”, “Related Products”, etc.
Design strategic outreach campaigns to secure high-quality external backlinks.