Later, the era of perfectly optimized landing pages ruled local SEO, and now, a few years later, we are again under the rule of Google Maps packs and review sites. But this is not the only case, there are too many barnacle SEOs these days.
So, what is the biggest difference compared to classic SEO? When doing barnacle SEO, you are not optimizing your own website, so you focus on the success of other websites.
Why would you want to do this? Because they rank highest for the most competitive keywords. The ones you can’t fight for.
Now you might be saying , “Hey, I’m one of the biggest players in the market, I don’t need to leverage the authority of other sites to boost my brand.
Well, that’s not the case. You should still do barnacle SEO to portugal mobile database target complementary or different search intent keywords to generate extra hype for your brand.
I think the easiest way to understand what Barnacle SEO is is to look at the origins of the word “barnacle.”
Barnacles are arthropods similar to crabs, lobsters or shrimp that live in saltwater environments and oceans. In addition to attaching themselves to rocks or ships, they also live in symbiosis with whales.
Barnacle SEO Whale Illustration
In this case, you are a barnacle that harnesses the power and respect of the whales in the ocean. Simply put, if you can't beat them, join them and use their strength to take you to the top.
But that doesn't mean you'll be parasitizing them. Barnacles are supposed to act as armor for whales.