Hence, the so-called “AB” testing.
Testing can make or break growth. I’ve worked with many companies that couldn’t make Facebook ads profitable, and then found success with three months of AB testing their landing pages: they kept making the visuals more appealing and the messaging clearer.
AB Testing Cycle
The following is the test cycle:
Use Google Optimize AB testing tool to show the changes to half of your visitors.
Run this test until you have a statistically significant sample canada mobile database of visitors.
When enough data is collected, Google Optimize will report the likelihood that your change will have a significant impact on conversions. If it makes a significant positive difference, you should consider implementing it.
Document your experimental design and results to inform future experiments.
Repeat these steps until you have exhausted all the variant ideas. Never have downtime; every day of the year, the tests should be running - otherwise you are wasting bandwidth.
AB testing isn’t about striving for perfection in each variation. It’s about iteration.
AB idea source
Here are the sources of my ideas:
Support and Sales Teams – Team members who interact with customers have the best idea of what appeals to them. Ask them what objections they encounter, then proactively address them in your landing page copy.