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4. Traffic value
Traffic value is how much you would be willing to pay for all organic clicks if they came from PPC search ads.
Why it works
While you should use SEO to drive traffic throughout the customer journey, clicks from visitors who are likely to convert quickly are the most valuable. That’s why you see many search ads targeting “money keywords” like “best SEO agency in London” and none for “what is SEO”.
Increasing the value of your traffic is also a great indicator sweden mobile database of overall SEO performance growth. It’s usually much harder to rank well for a “money keyword” and get more traffic from it than it is to rank for a keyword that people don’t usually intend to buy anything from.
5. Natural traffic conversion
Conversions are significant actions taken by visitors on your website, such as checking out, signing up, or subscribing to a service. Tracking these for all traffic sources, including organic traffic, is something most businesses already do.
Why it works
Conversion tracking is the most direct way to tie your marketing efforts to revenue. In terms of SEO KPIs, this is the metric that everyone agrees is the most important.
I was now standing naked on top of an Arctic mountain. I could not avoid death from frostbite and hypothermia.