Can you drive out the devil with Beelzebub? This has been attempted many times in the past, but in most cases with only moderate success.
But that doesn't stop the desperate press from trying this method again and again.
On June 25, the classy "NZZ am Sonntag" presented a page in its high-class culture section entitled "Cult with Class" in the newspaper's authentic layout style. In very fine font, this brazil rcs data was labeled "Sponsored Content for Cartier" at the top.
At the bottom of the page there was also the following note: "This article was created by NZZ Content Solutions on behalf of Cartier."
And this took the mixing of advertising and content to a new level of escalation. What was once sold timidly and deliberately incomprehensibly to many readers as an "advertorial" is now being sold off as an "article" without a guilty conscience.
It is also cheekily claimed that this page is "Sponsored Content for Cartier", although of course it should correctly read: "Sponsored by Cartier". So, probably ashamed of its own actions, it is causing further confusion by covering up who is sponsoring whom.