After nine years, Migros has reallocated its media advertising budget to a medium-sized media agency with 42 employees, Dentsu Aegis Switzerland. Before the launch in January, the agency must now find qualified employees (or rather "the best all-media talent in Switzerland") in a hurry, who can deliver what the bosses promised in the Migros pitch: "interdisciplinary and integrated thinking and action from a central team" that is responsible for strategy and planning as well as consulting.
"As active sparring partners, we also need belarus rcs data more conductors on the agency side who can also play music themselves. Not traditional consultants who brief the various specialists internally and then formally put together five to ten different individual discipline strategies and implementations," explained Roman Reichelt of Migros to persoenlich.com in naturally inflated marketing language .
Even if some of his statements may sound a little stilted, if Migros, with its 270 million advertising budget, decides to take such a step, it will not only be closely followed by its main competitor Coop or other retailers such as Lidl or Aldi. No, the entire industry will sit up and take notice.