Rules for Writing a Good Website Welcome

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To write a great greeting for a website, you need to have a good understanding of what products or services the company offers and what its target audience is. The format of the text and its main task depend on these parameters. Despite the variety of options for constructing a greeting, there are a number of rules that are common to all:

It is necessary to say hello.

You need to briefly describe the products and services offered by the company.

It is important to use keywords.

The greeting should not be too long - just apparel company database a few sentences, otherwise no one will read it to the end.

It is useful to interlink keywords: this makes the site easier to use and improves its position in search engines.

The pronoun "you" is written with a lowercase letter.

The appeal can be highlighted with a different font or color.

The text must be well structured and logical.

The greeting must be concise.

It is important to inform the potential client about the benefits that come with cooperation with the company.

It is acceptable to briefly describe the company's prices, order fulfillment times, etc.

It is necessary to demonstrate a desire and readiness to work with the client and stimulate him to take action.

It is worth avoiding speech clichés when trying to point out the company's strengths (for example, using phrases such as “high-level specialists”, “quality goods”, etc.).

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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What to avoid in greetings:

high-flown phrases;

empty slogans;

descriptions of the company's mission;

a story about the manager’s hobbies;

plagiarism;

company history, etc.

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It is important to understand that today it is important for people to quickly find a high-quality product or service at an affordable price. Few people are interested in delving into how a company developed and what global goals it pursues.

Welcome to the site in the form of a pop-up window
Pop-up windows have one undeniable advantage - the site visitor will definitely see the information that the site owner wants to convey to him. However, it is important to understand that pop-unders usually irritate people a lot, which means that this Internet marketing tool should be used carefully and in moderation.

Here are the basic rules for pop-up window design:

the text of the window should hold a person's attention for literally a few seconds;

There should be only one window on the site;

the user must be able to close the window as soon as it opens;

Pop-up windows must contain only important information;

The window should only appear once - when the site is loaded for the first time.