How to choose a website color scheme depending on the tasks being solved

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Content-heavy sites or e-commerce

You may have noticed that online stores and information portals most often choose neutral or white website colors.

It's all about the purpose of these resources - promoting products or ideas.

The focus here is not on the design of us companies board of directors email list the site, but on the services or products offered. As for the background, in such cases it only serves as a basis, improves the readability and clarity of the content.

A light background with bright dominant and secondary shades is perfect for e-commerce. Accents allow you to highlight details and make the site unique. And a neutral background helps to focus visitors' attention only on products or content.

Corporate websites and services

Corporate resources are always created with the purpose of promoting services and goods.

Download a useful document on the topic:

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Design the background depending on the purpose of your site.

Brand promotion

Want to create a memorable brand image? Then try filling the background with different shades of the dominant color or your signature color.

As we have already said, color has a direct impact on brand recognition. Different shades of the main color on the resource background will strengthen the brand and make it more memorable for consumers.

However, you should not use provocative colors for the site as a background, as this can negatively affect the perception of visitors. It is better to choose shades with low intensity:

How to Choose a Website Color Scheme_Brand Promotion

Service promotion

Neutral and white background helps to attract customers' attention to the portfolio or service.

In this case, the site should not be overloaded with accents. Otherwise, users will be distracted from the information you are going to convey to them. A light or white background will allow you to focus on the content:

How to choose a color scheme for a website_service promotion

Stylish and creative websites with lots of graphics

There are no restrictions on sites related to creativity (beauty, fashion, cafes and restaurants, design, etc.).

These platforms can use any background. You can add drama by making the panel black. Or cheer up visitors with a rainbow background: