“How much better would things be if you made this change right now?”
Kate Petrone, Senior Account Executive at Close, adds this:
“My top tip for closing deals is creating a sense of urgency and loss aversion. Convey that the pain of inaction is greater than the pain of change. You can achieve this by using the prospect’s own words when objections come up
For example, you could say:
You mentioned leads are slipping through the cracks; what would happen if you continued with the way things are for the next 6 months?
What would happen if you implemented a change right now?"
7. Offer Them a Test Drive
The idea of the puppy dog close comes from pet taiwan telegram data stores that let buyers take home a puppy for a few days, then bring it back if they don’t want it. But what family can bring a puppy home to their kids only to rip it away after creating an emotional connection?
This is also a common practice in software sales, where users can test out a trial version of the software before committing. If you offer a service like painting or auto repair, this might not work. But, if you have something that can be tested temporarily before buying, go all in on this.
meet real customer needs.
When I was in software sales, I would ask prospects for some example data and spend a few hours configuring a demo version of the software with it. Almost always, they would be super impressed, and this greatly increased the chance they would buy.
Bonus points if you can tailor the test drive to
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