Benefits of internal communication tools in the workplace

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The benefits of internal communication tools in the workplace have always been important, but now they have become an indispensable tool for companies that want to stand out in the market.

With the advent of home office, which is gaining more and more followers in Brazil and around the world, ineffective internal communication has become impossible , as it must reach all employees in real time and in a language that everyone understands and has access to.

Let us now look at the matter in more detail.

What is internal communication?
We can say that internal communication is the process of sharing information, ideas and messages within an organization. Thus, it can occur between different departments, hierarchical levels or between employees within the same team.

The main objective of internal communication is to ensure that all employees understand the company's vision, objectives and policies.

Therefore, effective internal communication in the corporate world can improve brazil whatsapp list employee morale, increase productivity and efficiency, and reduce conflicts and misunderstandings. We will talk about this in the next topic, so keep reading!

BR - INBOUND - Guide - Internal communication
What are the internal communication instruments?
We have selected some of the most commonly used internal communication tools for you to learn about and, depending on your interests, use in your company.

Mural
It is one of the most used internal communication tools by companies, however, it requires special attention, as messages must be short and ensure that the employee understands them quickly.

Furthermore, it needs to be updated periodically and located in a place that is easy to see and has a high flow of workers.

Intranet
It is a corporate network that can be accessed only by company employees, allowing quick and instant communication of publishing company rules, training manuals, integrating different departments and even better engaging employees.

E-mail
It was one of the first digital internal communication tools, allowing instant communication, in addition to sending documents, images, sounds, videos, links and other materials.

Employee Handbook
This is a document with rules of conduct and a description of benefits that can help new employees familiarize themselves with the environment. It can also contain information about the company's mission, values, and objectives.

Feedback
A periodic schedule of conversations between managers and employees ensures that positive points are highlighted and negative points are corrected with assertive communication .

Suggestion box
This is an ideal tool that encourages employee participation, i.e., it is a way for employees to talk about problems without having to identify themselves. This way, it is possible to know how management strategies are being viewed by employees.

Videoconference
It was the most used internal communication tool during the pandemic, after all, with many employees working from home, conversations via email alone could be inefficient.

Corporate video
It can be used for specific training, in addition to producing specific content for this channel.

Newsletter
These are the old newspapers, a way for you to compile the main news from a period and send it to your collaborators by email.

Social media
These are the most accessed channels on the internet today, so why not incorporate them into your company? There are corporate social networks that can provide different ways for your employees to interact.

Internal Channel Management System
It allows managers to know whether internal communication campaigns are producing results by measuring employee engagement.

Meetings or events
Corporate meetings or events are the traditional way of bringing together employees from different sectors of the company with their leaders and managers.