A CRM system relies on being constantly filled with sales-relevant data from (potential) customers. In addition to the name and email address, there can be various additional entries for customer contact that result from the customer journey and are intended to support the further development of interested parties into paying customers via lead nurturing .
What is lead nurturing?
Lead nurturing means the management and maintenance of customer contacts (leads). The aim is to address prospective customers with the right content according to their respective phase of the purchase decision in order to develop them into customers .
Do you still do all these administrative steps by hand nigeria phone number data or do you let marketing automation take care of repetitive tasks?
An automated CRM system has the advantage over manually operated systems that all actions by interested parties are automatically saved and updated in the database. This process creates a useful interface between the marketing and sales processes. In particular, it facilitates lead scoring in the sense of qualifying potential customers for the sales area, since the inbound strategy can work with data that is difficult to collect to this extent in classic outbound marketing.
Especially in the wake of digitalization, a CRM as part of marketing automation software seems to be a natural way to handle customer information as efficiently as possible and to use it for targeted communication. When a lead touches predefined contact points (e.g. download, newsletter registration), he or she can be provided with additional content from content marketing that actually meets his or her needs and further fuels his or her interest in your company.
These are the advantages of marketing automation
Strengthen your customer relationships and save time with an automated CRM.
In this way, the term relationship management lives up to its original meaning if CRM is used to use customer relationships strategically and efficiently.