Tip: Be aware of your persona's customer journey . This determines which content is useful at which point in time.

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The conversion rate also represents a percentage of recipients. It describes how many recipients carried out the desired action after clicking on a link in your email. This can be either a completed form with more information about the lead or even a purchase decision.

The conversion rate indicates how accurate gambling data switzerland and effective the content of your email and the linked landing pages are. It also tells you which phase of the sales process the leads are in. A low rate shows you that you should revise your emails, a high rate confirms your approach.

The duration of the conversion is also interesting, both in general and especially in the transition from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL). If the general process takes too long, it is most likely due to incorrectly selected content. However, if it takes too long to convert MQLs into SQLs, this could also be due to poor marketing and sales alignment . This is where good cooperation is particularly important if you want to win customers in the long term.

cost per customer
If you want to run a successful business, you should never lose sight of your finances. This also applies to the lead nurturing process . You should regularly check how much resources (time and money) you are spending on the process and how many customers you are generating in the process. The result of this calculation should minimize after a while, because your goal is ultimately to optimize the process so that you turn as many of your leads into actual customers as possible - and with minimal effort. However, if the number stays the same for a long time, you should continue to optimize your strategy using the other key figures.