The crisis year of 2020 is presenting the global economy with unexpected challenges. Nevertheless, we should focus on the opportunities and potential that these changes and requirements bring with them. A good reason to take another look at content marketing trends . You can find out how to implement them in our overview.
What you can expect:
Authentic communication: Make content more personal!
Creating trust through video content
Make it audible: How audio voice content strengthens your campaign
Conclusion
Authentic communication: Make content more personal!
Flat advertising messages and sales arguments are boring and outdated. They bypass the user and fail to have an impact, especially on the Internet and social media channels . Instead, the web is becoming more and more "personal" and interactive when it comes to communication .
So you would do well to combine your content marketing strategy with immediacy, authenticity and real time. An exciting trend for 2020 is therefore the personalization of your content ! What does that mean? You prepare your relevant content in a contemporary way by incorporating live streams, voice and audio content, for example. The motto here is: the more personal your content is, the more human and trustworthy your company appears.
Creating trust through video content
You can probably still remember when you had to fast forward and rewind videos. Fortunately, those days are over, because video is now one of the most versatile, dynamic and effective content formats there is.
Live videos in particular are one of the content trends ecuador phone number data for 2020. Today, video is the fastest growing and most popular channel. According to Hubspot , 96% of customers say that they find videos helpful when making purchasing decisions. With exciting live videos, you can reach your ideal target group (buyer personas) by informing them, entertaining them and thus involving them emotionally. This creates trust, as live videos in particular are considered authentic and direct.
Participate instead of just watching: Experts are sure that interactive and non-linear formats will help you to be successful in 2020. This means that you as a user can actively decide how and where the journey goes. When it comes to content marketing trends in 2020, videos that allow users to interact with you at different points are proving to be particularly successful.
This means that your potential customer can remember your brand better, is addressed personally and is individually and actively involved. Videos with a shopping function are also becoming more important. When watching the video, the user can go straight to the desired items and make the purchase. This improves usability and is more fun for the customer .
Alternatively, you can use live streaming or a live Q&A. This makes your content seem more immediate, authentic and therefore more trustworthy overall.