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Do you run a company in the service sector or are you responsible for its marketing? Are you a consultant, trainer, speaker or expert in a specialist field? Do you need customers and orders? Do you want to increase your daily rates? Do you want to become known and increase your market value? Then just give away your knowledge! The method and the book on the method are particularly suitable for those who want to get to grips with content marketing and develop an effective strategy, as well as for those who want to thoroughly examine their existing content marketing.
How can I make my knowledge and experience from working with instagram data medium and large companies available to others - including those entrepreneurs and freelancers who cannot or do not want to afford comprehensive advice and intensive support (yet)? I asked myself this question quite early on, and this blog was born out of it. In 2012, with my book "The free principle - give away knowledge, increase attention, win customers", I first showed a complete path to a communications strategy that relies on marketing with valuable specialist knowledge.
I am very happy that the book has become a kind of classic for content marketing for service providers and knowledge carriers in recent years. Demand has remained high, but a lot has changed in the last five years, especially in digital communication. That is why I wanted to continue to make the book available and have completely revised and updated it. The new edition has now been published.