Google Search Console Impressions

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If we go back even five years, rankings were the way to measure the success of any SEO campaign.

So what has changed? Semantic search .

In the past, most businesses tracked a handful of keywords and based the success of their strategy on them. The reality is that today, a single page of content can rank for hundreds (sometimes thousands) of different keywords. Not to mention personalized search, which allows different people to see different results for certain queries.

Let's take different keywords as an example. The Organic Research tool will allow you to see which keywords a page is ranking for. For example, this article is ranking for 259 keywords. Just look at the variations:

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Keyword Tracking

Keyword ranking tracking isn’t as important as it used to be, but it’s still extremely useful for showing progress. After all, seeing your top keywords increase in rankings means your strategy is starting to pay off.

You can use the Semrush Position Tracking tool to track thailand telegram number database the ranking of your main keywords in the SERPs.

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Track your rankings with ease

with the Position Tracking tool

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7. Backlinks
Backlinks are one of Google’s top three ranking factors, and there’s no sign that’s going to change anytime soon. You need to know the current health of your link profile, both in terms of visibility to all the new links you’re earning, as well as the toxic links that are showing up.

The link metrics you should measure are.