The authors of the study assign the different motivations for sharing to different types of people. I have modified and renamed the types based on my own observations and views and added my own explanations. You could also call them "sharer personas". As part of the persona description in marketing, the aspect of the sharer type should not be missing.
Of course, it is clear that these are ideal-typical descriptions. For most people, it will be a mix of motivations that changes depending on the occasion, environment and content. Often, however, one type clearly predominates. Observe yourself and others in this regard. (Note: The following typification always includes the female form.) In any case, such a typification with the isolated consideration is helpful in order to make individual aspects particularly clear.
Divider type: Helper
Helpers share content because they want to help others. However, they also want to make themselves indispensable as a reliable source of information – for their own benefit.
Divider Type: Expert
These people are well versed in a specialist area and/or have bc data a broad knowledge base. This also includes the recognition that their network gives them for valuable, information-rich content.
Divider Type: Pioneer
Pioneers are often young, educated users who grew up in the information age or who have become very familiar with digital media. They define their self-image and their online identity through the content they share.
Divider Type: Provocateur
These people experience themselves in the reactions of others and in the attention they receive. They are usually not afraid to polarize. Some of them prefer negative attention to no reaction at all. To this end, they also share provocative content and sometimes take unpopular positions - often because they enjoy playing with the reactions of others.
Sharing type: Networker
These people share content to stay in touch with others or to bring people together, to promote joint projects or to provide opportunities for informal exchanges. They are often relaxed and not always focused on results.