List Quality and Engagement

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In the email itself, too many images can be an issue, as can URL shorteners—a strategy spammers use to conceal, well, spammy links. You’ll also want to ensure a mobile-friendly design and formatting that’s easy on the eye.

5. Email Volume and Frequency
Mailboxes rely on algorithms that monitor the volume of emails you send. Sending 1,000 emails per week and suddenly sending half a million in a day is a surefire way to end up in spam folder jail.

The best approach is always to work up to the volume and frequency you need, especially if you’re changing your email service provider (ESP), rebranding, moving to a different IP, or looking to run high-volume campaigns. (You’ll find tips on doing so later in this guide.)

6.
How your audience behaves when receiving your email luxembourg telegram data is a huge signal. If they open it, engage with it, and click on links inside it, it indicates trust that your messages are worth their spot in the inbox.

To cultivate an engaged list of recipients, use double opt-in (i.e., ask new subscribers to confirm their new subscription via email) in place of a single opt-in, and make the unsubscribe link clear and easy to spot. It’s also worth cleaning up your email list—aka removing subscribers who haven’t engaged in several months—around once every quarter.

7. Email Bounces and Spam Traps
A hard bounce means you’re emailing an address that doesn’t exist (as opposed to a soft bounce, which is just a temporary email server failure or error). The more your emails hard bounce, the more your deliverability suffers—another reason a double opt-in is worth it.