Instead of pulling your hair out to organize your cold outreach cadence, you can pre-schedule a call and email cadence in your CRM. Once scheduled, your daily tasks will show up when it’s time for them, and you can quickly go back to the lead to review their info and make the call.
For more, check out these resources for tips on building an effective sales cadence:
How to Build a Sales Cadence: Examples, Best Practices, & Top Tools
12 Top Sales Cadence Examples: Inbound, Outbound, SaaS, + More
Pro tip: Close CRM enables your team to create Sales Workflows that automatically begin a predetermined cadence of calls and emails when a lead is enrolled.
workflow-steps-lg
Example of a Sales Workflow in Close CRM
10. Have a Separate Script for Gatekeepers
Even though you are generally trying to avoid them, gatekeepers can actually help you. In some cases, they are the only person who can get you on the phone with your prospect. Rather than avoid them, you can turn them into an ally by being polite and explaining why it’s worth their while to make you an appointment with the head honcho.
Write a script for gatekeepers that will help sell your value and build their trust.
Pro Tip: Check out our article on how to build an czech republic telegram data effective gatekeeper script to learn more.
11.
Many people struggle when they start cold calling. They feel like they're interrupting someone’s day to drum up business, and their lack of confidence brings them down. Their approach is too timid and they give up too soon when they encounter resistance. They don't manage objections well and fail to produce results.
It's not a lack of skills that trips them up, but instead reluctance and insecurity (which is natural when you're starting out). To help one of my colleagues overcome these fears, I challenged him to screw up one cold call per day on purpose. This completely changed his attitude and helped him realize that failure was nothing to fear.
From then on, he approached cold calling with the fearless attitude that it takes to keep smiling and dialing.
Pro Tip: Do something to make you feel confident before you begin cold calling. This could be meditation, pushups, jumping jacks, motivational videos, whatever works for you. Also, remember that failure is ok.
Get Into the Right Mindset
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