Once the chatbot is finished and all data protection guidelines are complied with, the bot can be launched. In order to reach the desired target group and draw attention to the bot, there are various ways to encourage users to interact with the bot:
1. Reach your target audience directly on Facebook
Facebook offers advertisers the opportunity to place so-called click-to-messenger ads . These ads are displayed on Facebook, Instagram or Messenger and lead the user directly to the advertiser's chatbot. This allows china phone number data the advertiser to reach targeted target groups in the Facebook advertising network. The advantages of this approach are the very detailed targeting options of the Facebook Ads Manager and the measurement of success through the targeted placement of a Facebook pixel in the area of the Messenger bot.
However, it is not only possible to direct users to the chatbot via paid advertisements. Users can also be directed to Facebook Messenger via links from the news feed. The aim is to place a link in a generic news feed post of the target group. After clicking on the link, the user does not go to the landing page as usual, but directly to the chatbot. This works free of charge as a post for your own fan page, but also in groups or privately shared posts. To avoid confusion when redirecting to the chatbot, the Facebook post should already indicate that a redirect to the messenger bot is being carried out.