Once you have a collection of happy client stories, use them! You might share snippets of these stories on social media, spread testimonials across your website, or use them in your nurture emails to potential clients.
Remember—your clients’ success stories are your success stories, too, so use them as much as possible.
Final Thoughts: Got Your Differentiators? Turn Them into a Core Message to Distribute Across Your Business Channels
Your website, social channels, and other mediums should reflect your core differentiators. In marketing, this is called your Unique Selling Proposition (USP).
Going through the steps above, you’ve learned exactly czech republic telegram data why your clients see you as different from the competition and key areas where you can set yourself apart. So, lean into those differentiators.
a key niche, drawing from your experiences, or learning from what the competition is lacking, you can summarize that into a phrase that can guide how you market your coaching business.
And once that’s done? You’ll attract higher-quality clients who appreciate your uniqueness and are happy to work with you.You know, that person or business you’d absolutely love to work with. The one that would make you feel like you finally made it. The one you know you could really, truly help.