The cost of an email marketing campaign can vary depending on a number of factors, including the service provider you use, the number of subscribers on your list, the frequency of your campaigns, and the level of personalization you need. Here are some important considerations when evaluating the cost of an email marketing campaign:
Free or affordable plans for small lists:
For early-stage businesses or those with a small subscriber base, many service providers offer free or affordable plans. These plans often have limits on the number of subscribers or the number of monthly sends, but they’re a good option to start with.
Examples of mailing systems with free or affordable plans for small lists:
Mailchimp : Offers a free plan for up to 500 contacts and 3,500 monthly sends. It’s a popular option for beginners and small businesses.
RD Station : Offers affordable plans and a free bank data trial version, with 50 monthly submissions and basic automation features, ideal for smaller companies.
HubSpot : Offers a free version with limited features, allowing up to 2,000 monthly sends and basic automation and segmentation features.
Additional costs for content creation and artwork
In addition to the cost of the sending software, it’s important to consider the costs associated with creating the campaign content and artwork. This includes:
Copywriting and content creation: Specialized professionals can be hired to write persuasive emails, with a focus on conversion and audience engagement.
Graphic design and art creation: The visual design of direct mail is essential to ensure that the email is attractive and impactful. Template designs and images can be developed in-house or by a specialized agency.
These costs can be in addition to the cost of the email marketing software and can vary depending on the level of complexity of the campaign, such as the number of emails sent, audience segmentation, and personalization needs.
Management and monitoring costs
If you choose to hire an agency to manage your email marketing campaign, there will also be the cost of specialized services, such as defining the strategy, segmenting lists, automation, analyzing metrics and ongoing adjustments to optimize results.
Return on Investment (ROI)
While the costs of an email marketing campaign can vary, it’s important to remember that email marketing offers an excellent return on investment (ROI). When done well, email marketing can generate significant conversions, such as sales, signups, and new leads. With good segmentation, personalization, and automation practices, companies can achieve very positive results, making the investment highly profitable.
Beware of LGPT (General Data Protection Law)
The General Data Protection Law (LGPD) in Brazil establishes rules for the processing of personal data, including information collected and used in email marketing campaigns.
The LGPD requires companies to obtain explicit consent from individuals before collecting, storing or using their personal information, and also establishes rules for data security and privacy.
Companies must ensure that the information they collect is accurate and up-to-date and that individuals have rights such as access, correction, deletion and portability of their data.
To learn a little more about the General Data Protection Law, click here.