Don't expect quick results from using this tool. For the mailing to be effective, you need to have a large database. In addition, if you do manage to buy it, then without the recipient's consent the letter is considered spam. Using dubious databases found on the Internet is not very legal, and it will take time to form your own. Collecting a legal database is possible through subscription forms on the website, in social networks, at offline presentations, launching an advertising campaign, etc.
There is no need to send the same template to all respondents, for example, consisting of a list of new promotions. It is much more productive to think through an email marketing strategy: determine the forms and intensity of mailings, calculate the terms of reactivation of subscribers, design schemes for the delivery of automatic letters, etc.
An email marketer performs the following functions:
Research of product or service ukraine email list characteristics, target audience study.
Setting up corporate email (like @firma.ru) and email authentication (DKIM, SPF, DMARC), connecting to Postmaster (Google, Mail, Yandex).
Formation of the letter body. Writing headings and text, preparing graphics, layout.
Automation. Debugging the sending of trigger, reactivation, transactional and welcome messages.
Efficiency analysis. Evaluation of objective success indicators (conversions into clicks, number of deliveries, number of unsubscribes from mailings, etc.).
Monitoring the working base for duplicates, invalid addresses, mailing opt-outs, regular cleaning of unwanted elements.
What influences the price:
Number of letters in the reporting period. The more messages, the higher the total cost, but each sending is cheaper.
The state of the database. Its volume, specificity, complexity of processing and adjustment to achieve the set goals.
Complexity of content. The higher the quality of the texts and other elements of the letter, the more financial investment is required.
Cost of agency services. Outsourcing individual functions (for example, auditing) will cost less than full comprehensive promotion of the company's website.
The cost of services of professional web studios specializing in email marketing ranges from 30 to 80 thousand rubles per month.
Promoting a company website via YouTube
Video hostings are actively used by marketers. The most popular platform is YouTube. But such advertising can also be placed on social networks.
According to research by Similarweb, YouTube has up to 35 billion visits per month. Only Google has a better figure. Therefore, a huge and diverse target audience can be reached when promoting any project.
In addition, among all the formats of influence on consumers, videos are the most effective. For example, according to the results of a Wyzowl survey, about 84% of people made a purchase after watching a presentation of a product or service.
The rather liberal policy of issuance formation, which the video hosting algorithms adhere to, leads to the fact that (according to Semrush research) every fifth video comes from channels with less than 1000 subscribers. Thus, despite the high competition in this environment, you can successfully promote the company's website.
Video marketing is also not a cheap tool: creating quality content requires the appropriate qualifications, time and money. Attracting subscribers and conversion is not a one-time and quick action. A YouTube channel usually works at the top level of the sales funnel, so you should not expect a quick financial return.
However, skillful use of video advertising by bloggers will help to quickly attract leads to planned events.
At the same time, you should not violate the rules of the YouTube video hosting service. This can result in losing monetization (currently disabled for Russian channels) or getting blocked.
Promotion of the company's website on YouTube.