What formats will be launched in 2024?

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You pay money to deliver information to those who are interested in it. You exclude those who are not your target audience and do not waste time interacting with them.

You understand where your weak points are. For example, the award site takes a long time to load on a mobile device and there is a large number of drops in the referred traffic. Or the application process is so complicated that people close the page in the middle. By eliminating such weak points, you can improve the result many times over.

The news hook and materials about the event can be used more than once. For example, the promotion of "Best Roofer" includes several stages: announcement of the start of applications, collection of applications, public voting, announcement of the award ceremony, and most importantly - a story about how the ceremony went, interviews with the winners, etc. Since the award is annual, all these stages are collected into a cycle, and the results for each can be tracked annually.

Based on all of the above, we can conclude: an event is needed to promote a brand on the market, as well as to communicate with the target audience. But it must be approached wisely so that it is truly an effective working tool, and not just entertainment.

Blitz
And now a short blitz in question-answer format for those czech republic telegram data who are too lazy to read the whole thing.

Is Event alive?
It is alive and brings results. However, it has now become impossible without online promotion and support.

How not to waste your budget and organize a useful event?

Define the goal, identify the target audience, decide on the format. And most importantly, set up interaction between teams, so that they can implement common goals together and quickly.


The format can be different: from an event to a master class, but the trends are still traceable: intimacy, the introduction of AI, the presence of meanings. By the way, AI integrations also connect 2 worlds: online and offline.

What if no one comes?

Let's be honest: no one is immune from failures. But with proper promotion and preparation, you will know the number of guests long before the event begins.