ecommerce: Here are the trends for 2018

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The revolution in purchasing habits brought about by e-commerce already has figures that make the word 'trend' obsolete and impose a reality on us that those who have not adapted will be late to adapt to: 7 out of 10 Internet users already buy online .

These data make us pay special attention to what trends will mark the coming year, since the forecasts for the digital channel are to continue with this upward trend. We analyze below with the help of Idealo what they will be:

More purchases via mobile
Adapting platforms to the mobile format is more important than ever, as 6 out of 10 Spaniards already make purchases through these devices.

Thus, it is worth noting that 84% of online stores are already presented through a responsive design , a figure that has increased by 24% in the last 3 years.

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Express Shipping
Immediacy is one of the main handicaps cameroon number data for e-commerce. For this reason, logistics companies are striving to reduce shipping times and achieve greater competitiveness for their customers.

An increasing number of stores are offering their products via same-day delivery , which has gone from representing 4% of stores to 16% in just two years.

Ecommerce trends 2018
Simpler procedures
There are many reasons why a potential customer may abandon the purchase process before completing it. Therefore, simplifying the steps to proceed to payment is essential. In 2017, this number has already been reduced to 2.7 steps - almost half of what it was in 2015 - and an increase in single page checkout is expected for next year , already available in 4 out of 10 stores .

Smart Consumers
For 40% of consumers , saving money is an important factor when purchasing online. As a result, before purchasing a product, they usually visit price comparison sites and different websites in order to find the best result. Including products in a marketplace or a comparison site is not counterproductive, but rather multiplies sales options by opening up to new channels.