Successful cases of email newsletter management

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Case 1: Asoview Inc.
Asoview Inc. operates Asoview!, a service that lists information on a wide variety of entertainment and leisure activities and allows users to make reservations and purchase tickets. The company aims to strengthen customer contact by sending out e-mail newsletters to its customers once a day.




Customer feedback | Asoview Inc. | Email distribution system Arara Message
[Number of purchases via e-mail interior designers email list newsletters has increased 1000% compared to last year] At Asoview Inc., "HTML conversion" was a major issue when creating e-mail newsletters. After introducing "arara Message", it became easy to create HTML, and the amount of work required was reduced. It is now possible to plan e-mail newsletter content based on effectiveness measurement more than ever before.
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Case 2: Hot Staff Shinagawa Co., Ltd.
Hot Staff Shinagawa Co., Ltd., which provides human resources services closely tied to the local community, sends out a weekly e-mail newsletter containing the latest recruitment information in addition to using SMS and LINE.




Hot Staff Shinagawa Co., Ltd.
[Use in conjunction with SMS and LINE depending on the content and recipient!] Hot Staff Co., Ltd. uses three types of messaging - SMS, LINE, and "Alara Message" - depending on the recipient and content, and sends out email newsletters once a week using "Alara Message."
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Case 3: Center Gate Co., Ltd.
Center Gate Co., Ltd., which operates a real estate brokerage business dealing in office buildings and commercial properties, sends out an e-mail newsletter containing property information once a week tailored to the area where the customer is located. The number of inquiries from customers triggered by the newsletter has increased, and the effect of the newsletter has been felt.




Center Gate Co., Ltd.
[Taking into consideration the cost and labor involved, we decided to start with email marketing, which is easy to get started with!] Center Gate Co., Ltd. distributes email newsletters about once a week. The open rate is about 30%! About a month after starting full-scale operations, we received inquiries from the newsletter, and we can see the effectiveness of it.
Alala Message


Points to consider when choosing an email newsletter distribution system
When choosing an email newsletter distribution system, what should you look for? The important points are "volume and speed of delivery," "functionality," and "reliability."



Point 1: Delivery volume and speed
The most important factors in an email newsletter distribution system are the volume and speed of delivery. Rather than other options, you should check first and foremost "how many emails can be delivered?" and "can the delivery speed be achieved without delay?", and then introduce a service that is not too difficult to implement while balancing the cost.



Point 2: Function
Another key point in choosing a newsletter is to check the various features, such as list management, HTML email creation function, step email function, effect measurement, time designation, etc. It is important to choose the most suitable features according to the purpose of the newsletter you want to send.