Work on your calls to action (CTAs)

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Your call to action should be short, clear, and easy to spot.

Work on your calls to action (CTAs)

Whatever action you want your users to take, be sure to articulate it in a few words.

If you include a call to action button, ensure gambling email list it stands out by using a bright color or bold font. Also, try to reduce visual clutter around the CTA — keeping enough negative space can increase conversion rates by over 230% !

10. Place pop-ups and calls to action strategically
While pop-ups and calls to action are great lead generation strategies, they can be a major distraction if not placed correctly. So consider using a variety of pop-ups to improve user engagement:

Exit Intent Popup: Entice visitors at the exit with an enticing offer
Timed Popup: Displayed after the user has spent some time on the web page.
Targeted Popup: Display based on visitor behavior, such as showing a product recommendation after viewing a specific item
You can display your popups as a panel, as banners above or below the page, or experiment with other styles. For example, you can place it in the center of the page, full screen, or as a slider on the side.

You may also like:

Email Popups - 11 Best Practices to Incredibly Increase Conversions
21 Proven Exit Popup Formulas That Will Increase Your Conversion Rate
11. Add Testimonials to Your Landing Pages
Tastefully written reviews will build your audience's trust in your brand and help you stand out. Obviously, you should only use genuine reviews collected from social media, Google reviews, survey results, or other relevant sources.

Add Testimonials to Your Landing Pages

Don't be afraid to point out any grammatical errors , though - poorly written reviews can turn off visitors!

12. Segment your visitors to better attract potential customers
Once you have collected information about visitors through newsletter signups or gated content, categorize leads based on specific criteria. This could be industry, engagement level, or position in the conversion funnel.

You can expand your lead capture form to include fields such as job title, company size, or specific pain points to achieve this goal.

Then assign each lead a score based on their behavior and demographics. For example, a key player in your target industry who downloads a white paper gets a higher score than someone who simply signs up for your email list.

13. Redirect your web traffic
Retargeting allows you to reconnect and convert your website visitors into leads. You can set up retargeting pixels on platforms like LinkedIn and Facebook.

This way, you will be sending personalized ads after visitors leave your site. But be careful not to overdo it; otherwise, they may block your ads.

If visitors abandon their cart, you can remind them of the items they left behind. If they visited a specific product page, show them similar options or additional products. You can even offer something more valuable, like a special discount.