Informational/Educational Newsletters

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Consumers really do crave information. We live in a DIY culture, right? People want to know how to do things themselves. They also love statistics, facts, and trivia.

Think of an informational or educational drip campaign this way: You want your followers to have the most interesting information to share at your next dinner party. Make them the smartest people in the room.

Again, look at the questions you receive fishing and forestry email list from existing customers. You can also look at your blog and social media comments.

We love searching on Quora. Find questions that are generating high levels of engagement in your industry. Create your own article on the topic, then email it to your subscribers. You can even write a really long piece, break it up into sections, and include each part in your thread. This will create a conversational and relatable thread.

Drip emails
This type of drip campaign is designed to encourage consumers to buy your product or service. The first email can address one or two pain points, and the second email can discuss a key benefit of your product or service.

Continue this in subsequent emails, describing more benefits, sharing valuable information, and even explaining examples. In the final email, offer a coupon or other offer that your subscribers can’t refuse.

Inspirational/Inactive Emails
Marketers sometimes feel like cheerleaders. There's no gentler way to put it.

You may have to get out the pom-poms and megaphones to bring back people who haven't been active in your emails lately. Maybe they're deleting your emails unread or not clicking on the links.

Either way, use wit and humor to re-engage potential customers. You can also encourage them to unsubscribe if they are no longer interested. That’s okay. You don’t want to ruin your reputation by annoying people who don’t want to hear from you.

The key here, however, is to get leads interested in your brand again. You can mention your recent Instagram activity or invite leads to respond to questions or concerns.

Keep the tone positive in these emails. Be open to users' humor and, if appropriate, offer a "Welcome Back" coupon or other incentive.