Advertising on the Moscow Metro platform

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Advertising of everyday goods at public transport stops
According to the website transport.mos.ru, the total number of trips in April 2024 increased by 5% compared to last year. The average daily passenger flow of Moscow public transport in April 2024 was 15.66 million. And, for example, in St. Petersburg in 2023, public transport carried more than 1.6 billion passengers. This is 200 million more than the year before.

This means that bus stop advertising can reach a czech republic telegram data huge number of audiences and this is undoubtedly one of the main arguments in favor of this type of outdoor advertising. Placing such advertising, for example, in the regions is effective for new and unpromoted brands (small and medium businesses) and gives impetus to the possibility of further scaling. This type of advertising channel allows companies to attract a large number of targeted and tangible potential customers during a specific campaign. And in the future - lead to an increase in the sales conversion rate, while guaranteeing the highest possible return on overall marketing costs.

Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 9
An example of a pedestrian city format at a bus stop


Effective Advertising in FMCG: TOP Advertising Channels to Increase Sales of Consumer Goods - Image 10

Recommendations for FMCG manufacturers on the placement of this type of advertising
Here the recommendations will be similar to those given in the block about billboards. Additionally, you can note:

Use A/B testing to evaluate different versions of your ad and determine which design elements and messages work best.