Make an offer they can't refuse

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We talk a lot about offers here on the Hello Bar blog. Offers are what make the marketing wheel turn.

Without an offer, you have no takers. It's just common sense, right?

But you need to deliver the best offer at the right time. What will convince your readers to click on your email? A subject line that is irresistible.

Suggest a discount code or coupon
We offer free shipping on all orders for a limited time.
Launch a new product at half the current esinc email list price
Significantly reduce the price of a package of goods or services
Offers like these make users click, if only to explore them in more detail and decide whether they're worth their time—or money.

4. Offer a quick and easy solution
We like simple and easy things. What can we say? We humans are quite lazy.

If you can offer a quick and easy solution to a real problem, your email subscribers will click. They won't have a choice.

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See where we're going? Tease a simple solution to a legitimate problem

5. Create urgency and scarcity
There are two types of urgency and scarcity:

law
Manufacturer
You don't want to create scarcity or urgency. That might have worked 10 years ago, but consumers have become smarter .

Confused? Let me explain.

You've probably heard about the Department Store Pricing Scandal . Consumers took screenshots of product pages on store websites when items were on sale and discounted. The prices were the same.

It's artificial urgency. People think they're getting a good deal, but they're not.

Legitimate urgency and scarcity look like this:

2 days only: 20 percent off your next purchase
Only 5 left: hurry to buy them before they're gone
Memorial Day Sale: Hundreds of Items 10-50 Percent Off!
What's the catch? Each of these promises must be true.

If you tell your followers that you're only discounting your product for two days, you better have the sale end in 48 hours. Likewise, if you say you only have five products left, you better not have 100 stored in boxes in your bedroom closet.

6. Educate your audience
Education is marketing that goes unnoticed.

Gary Vaynerchuk This was proven by his Wine Library TV show, which ran for years on YouTube. Instead of selling wines from his online store, he tasted wines and gave his honest opinions.

Inform your audience - email subject

He used honesty and information to get people to buy. They listened to his video blog, then visited his website and bought wines based on his recommendations.

In the subject line, tell your subscribers what you're going to teach them. Let them know that this isn't a sales pitch — just information.

7. Show social proof
Peer pressure doesn't end after high school. Today's boom in influencer marketing proves it.

People like to buy what others like. They either want to imitate the person who recommends the product or trust the person who made the suggestion.

Use testimonials, case studies, and customer lists to further engage your email readers. You can even include these things in your subject lines:

[Expert Name] agrees that we offer the best home plumbing tools
[Number of clients] There can be no mistake!
We sold [Number of items] [Item] in X days. Find out why!
8. Tease the beginning of a great story
You've probably seen clickbait headlines, which often lead to tasteless or largely irrelevant stories:

"One Man Ate 500 Hot Dogs. You Won't Believe What Happened Next!"

This is a made-up example ( he probably threw up), but you get the idea.

In the subject line, tease the beginning of a gripping story. Readers won't know the ending until they open the email.

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The Most Common and Successful Types of Email Subject Lines

Let's look at some examples and types of subject lines that often prove successful among different audiences. You don't have to use every single one, but test a few to determine what your target customers respond to.

1. Fear of missing the subject of the letter
This subject line creates urgency. It suggests that if the consumer doesn't act quickly, there may be no benefit to whatever you're offering.

Also called FOMO, the fear of missing out plays on the very human desire to have and belong. People would rather spend money or time on something they might not enjoy than miss out on doing something they might love.

2. Subject line: "Curiosity"
A simple question can be compelling enough to spark curiosity. The best subject lines set the stage or ask a question. The body of the email reveals the answer.

For example, you could use a subject line like: "What is the best subject line for marketing emails?" The implication is that you will provide the correct answer.

3. Subject line: "Pain Point"
Addressing the pain point can also be helpful in the subject line:

Are you tired of lower back pain?
Do you want to get more done every day?
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You get the idea. Here's a real example from Grammarly.

Pain Point Subject Line

Image from Gmail

4. Funny email subject
Remember that humor is subjective. What one person finds funny, another may find boring — or worse, offensive. That's why it's important to keep humor subtle in your subject lines.

However, funny topics will be able to establish contact with the audience. They are attributed to your personality.

Uber once used an email subject line that read, “Since we can’t all win the lottery…” It was designed to entice potential Uber drivers to sign up and start earning money immediately. “$5 gift certificate” in the body of the email matches the subject line.

5. Email Subject Retargeting
A retargeting email allows you to reach out to someone you've already reached out to before. For example, a consumer who just purchased one of your products.

You can follow up with an email a few days later to ask if the customer has any questions. Mention the purchase in the subject line: “How do you like your new water purifier?”

6. Subject line: "Greed"
Greed is simple. You want to appeal to your audience's desire to save money, perhaps by hinting at a discount or other financial incentive.

7. Subject line: "Vanity"
Alternatively, appeal to vanity. Tell your prospect how they will look better, more athletic, more attractive, or more beautiful if they follow your advice and open your email. Here's an example from fitness instructor and personal trainer Alexander JA Cortes.