Pop-up to boost your Marketing strategy

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You've created a beautiful website, with user-friendly navigation and quality information, but your results still aren't improving?

Unfortunately, this can happen and it is important to remember that in the digital environment, the user is in control.

That's why it's so important to constantly map and monitor their journey on your website and, of course, make the necessary corrections so that the customer doesn't get distracted and consumes more interesting content and, consequently, makes their purchases.

However, have you ever imagined having a tool that jamaica number dataset total attention and requires user action to continue browsing? That's right! A pop-up could be the cherry on top for your website to sell more.

Check out this article that we have prepared especially so that you know how to avoid the trap of having an intrusive pop-up that generates a bad user experience and transform it into a resource to boost your Digital Marketing strategy.



What is a pop-up?
Before we get into the more complex topic of whether or not to use a pop-up, it is important to clarify what a pop-up is: a window that pops up on the screen when you are browsing a website, online store, blog , news portal, among others.



The more pop-ups the better?
This maxim is not always true.

Did you know that there are several types of pop-ups? That's right, so to apply them correctly on your website or blog it is very important to know the available options and which one best suits your user's browsing style.



Pop-up on click
This type of pop-up is triggered when the user clicks on a certain area of ​​your website. In this case, it is worth paying close attention, as indiscriminate use can mean an abrupt interruption in navigation , user irritation and abandonment of the website.



Pop-up by scroll
A person is browsing your website and when they reach a specific point on the page, a pop-up appears on their screen.

For the pop-up to enhance navigation, the content must be aligned with the content displayed up until then and offer something extra to the user, such as access to an e-book, exclusive promotion, extra tip, etc.



Pop-up on exit
Nobody wants to lose a user who didn’t convert, right?

So it's worth trying an exit pop-up or exit intent tactic as a last resort to recapture the customer's attention and suggest a new action on your website.