Ecommerce Marketing: 32 Tips to Skyrocket Your Sales

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When working with add a link to the "Contact" page in the navigation bar. Your potential customers may prefer to contact you via email or other means of communication.

14. Provide detailed product descriptions to improve e-commerce conversion rates
Potential customers want to understand exactly what they are buying. So include all relevant product details, such as materials, dimensions, and features, in bullet points.

Your product descriptions should also explain art director email list what makes your product stand out. Answering common customer queries in the description also increases conversion rates.

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15. Use trust badges to let customers know your store is safe
Everyone wants to feel safe, right? Even when they're browsing the web - and especially when they're paying for things online.

Trust badges show that you value your customers' privacy and security and actively help protect their information.

eCommerce Trust Badges

You don't have to include every trust badge or security seal available. However, you do need at least the bare minimum to show that you care about security.

16. Create an impressive About Us page to increase your website's credibility
People value authenticity. Yes, it's become a bit of a cliche in marketing, but it still matters.

Think about your own online activity. What do you look for when you find yourself interested in a company or website? Probably the “about us” page.

You want to know who is behind the company, their location, vision, mission, and services. A non-existent or empty about page sends a negative message. It suggests that the company is hiding something.

Add more detail, personality, and color to your About Us page. Provide as many specific facts as possible, such as your business's physical location, toll-free number , and more.

It's also a good idea to add social proof, mission statements, and other details that give your company more meaning.

17. Test your search results to find potential errors
Ideally, you want your eCommerce products to show up in search. If they don't, you're losing traffic — and sales.

Quick search for "Bluetooth headphones" in Google displays sponsored results first, then organic results.

eCommerce Product Photos

Bluetooth headphone sellers want to be as close to the top of organic search results as possible. If you don't show up there, check the pages that do.

You can find many ways to optimize your product pages for search. You may need to mention more of your main keywords or related keywords.

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18. Use product demo videos to increase conversion rates
Product videos and explainer videos can cause a significant increase in conversion rates. One of the downsides of online shopping is that you can’t hold the product in your hands and examine it.

However, your potential clients can watch you do it.

Showcase the most important qualities and features of your product. Explain why it is the most advantageous offer and how your potential customer can benefit from it.

Videos are also great for cross-promotion. Embed them in blog posts, promote them live on YouTube, and encourage others to embed them to increase website traffic and conversions.

19. Use social media buttons to increase customer engagement with your brand
Customers may visit your website and decide that your product is not for them. However, that does not mean that the customer cannot provide value to your business.

Maybe that person knows someone else who would love your product. If you include social media buttons, they can share it with their audience on Facebook, Twitter, and other social platforms.

These buttons make it easy to share a page on social media. They automatically fill in the information so that the user just needs to click or tap a couple of times to share the information.

20. Personalize Referral Traffic: Use Different Popups for Each Referrer to Increase E-Commerce Conversion Rate
Hello Bar allows you to target your popups and panels to specific people based on how they land on your site. By specifying a rule for referral sources, you can customize your message.

Hello Bar E-Commerce Optimization Setup

This way, you can optimize your e-commerce site for each visitor. For example, you just published a guest post on someone’s blog. You can create a welcome message for everyone who comes from that domain.

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21. Use retargeting ads
You don’t need to advertise if you don’t have the budget or your organic marketing efforts aren’t working properly. However, retargeting ads can be especially useful and profitable for eCommerce optimization.

It's probably happened to you many times. You visit a website, look at a few products, and decide you're not ready to buy. The next day, you log on to Facebook to check on your friends, and an ad for the product you were looking at yesterday pops up on your screen.

After thinking for a while, you say to yourself, “Yes, actually, I really want this product.” Then you buy it.

Retargeting advertising can be more effective than other forms of advertising because it creates a new touchpoint with consumers who already know the brand.

22. Continuously measure eCommerce optimization results
This sounds like a lot of work, but it doesn't have to be. Monitoring your eCommerce optimization results will show you what's working well and what's not, so you can make adjustments accordingly.

For example, if you run A/B tests through Hello Bar to see how your offers perform, you’ll quickly learn that Offers and Calls to Action work best with your audience. Likewise, you can track your traffic and conversions using Google Analytics, Crazy Egg, and other helpful tools.

Even if you have a good conversion rate, don't stop testing. There are always new strategies, copywriting approaches, and other ways to improve what's on your site.

23. Prioritize site speed for optimal user experience
Users are impatient, and when they encounter a slow loading page, they quickly move on to the next great website. Luckily, there are many options that can help you optimize the speed of your eCommerce site.

Compress the size of your images without reducing quality and remove all unnecessary code (HTML, CSS, JavaScript). Using a fast and reliable hosting provider that guarantees you less downtime will also be helpful.