It is necessary to create content that provides value

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A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action”

Pulizzi stresses the need to base the strategy on content , that is, to make it provide value , be creative , fresh and original . This implies having suitable and specialized personnel.

In addition, it highlights the importance of attracting and retaining a defined audience. This has to do with not firing off advertising willy-nilly, but with the possibility of establishing a target us companies board of directors email list audience and thinking strategically about how to reach it.


The definition of content marketing changes depending on who you're talking to and what you're trying to accomplish.

Recently, experts on the subject were consulted to define “content marketing” based on their opinions and experiences.

As I mentioned before, there are many different definitions for this concept, which can lead to doubts and questions.

That is why I am going to tell you 5 of the possible definitions of Content Marketing, so that you can understand what it is about.

1. Less formal definition of Content Marketing: Content marketing consists of managing and administering the medium, instead of renting it through advertising.

It is a marketing process to attract and retain consumers by creating and curating content, constantly and consistently, in order to change or improve consumer behavior.

2. Content marketing or content marketing in a nutshell: Traditional marketing and advertising are about telling the world that you are a rock star. Content marketing is about showing the world that you are one.

3. Content Marketing, According to the Pros: Content marketing is all about giving your audience the web content they're looking for. It's an effective combination of creating, curating, and syndicating content.

4. Definition according to its practitioners: It is the process of developing and sharing valuable content to target a specific audience with the goal of gaining new customers and, in turn, increasing the loyalty of current customers to the brand.

5. Definition of Content Marketing, to convince those who do not believe in it : Your clients do not care about you, your products, your services, they are only interested in themselves, what they want, their needs.

Content marketing is all about creating interesting information for your customers, so they will ultimately pay attention to you.

Now, in the trend based on content creation , there are various aspects that you must consider to fine-tune your strategy.

Users already have all the tools to avoid advertising they don't want to pay attention to, but it can be yours if you offer them quality content.