Branded Content: The Content Strategy That Will Save Your Brand [VIDEO]

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We find the rise of Branded Content attractive since they chose to make less intrusive and more personalized advertising that adds value to the lives of users.

Advertising strategies are changing to adapt to the times. When more traditional advertising is not getting the desired results, it is interesting to see the rise of other promotional strategies.

[Tweet “Product Placement has lost its effectiveness over time #DigitalMarketing”]

One of the biggest mistakes is confusing realtor email list Branded Content with Product Placement . Advertising placement is a technique that has been used in television and cinema since the 1980s.

It consists of explicitly including the product we want to promote. For example, when a product appears in a film, or even praising its qualities and the advantages of its use in a television programme.

Product Placement has lost its effectiveness over time, so we need to think of a new way of doing things, considering the development of digital content and welcoming Branded Content.

On the other hand, Branded Content is a more advanced technique, and everything promises that it will be the most effective way to promote products on the Internet.

Through this technique, it is possible to monetize entertainment products created for the web, while gaining brand approval.

[Tweet “In Branded Content, content creation is fundamental #DigitalMarketing”]

In this case, the development of digital content is crucial to be able to promote not just a product, but a philosophy or a lifestyle.

In this sense, the creation of content on the web is essential to create innovative and surprising campaigns .

The message of this content doesn't have to be about sales, but rather about experience. On the Internet , the most traditional formats don't work well, and Branded Content is the ideal way to think outside the box.

Thus, other formats such as applications, content development for e-commerce , videos, online games, and more become relevant.

A good example of Branded Content is The Route , made by Volvo, starring Robert Downey Jr.

[Tweet “It’s about selling experiences, not products #DigitalMarketing”]

Volvo is not trying to sell a product, but an experience. Thus, the video shows the brand's vehicles, but does not try to sell them through an interesting call to action , but rather shows what the driving experience is like from one of its vehicles.

Here lies the fundamental difference, and the effectiveness, of Branded Content in today's advertising world.