This keyword research gives us good starting points for finding topics for content marketing. This is especially true if we start with broader initial terms (also known as "root keywords") and then use tools to collect longer and more specific phrases and questions around the original search term, for example with suggest tools such as answerthepublic.com, which collect search phrases suggested by Google - also in combination with W-question words (what, how, where, why, etc.). This usually makes it easy to create a detailed outline so that the topic is covered in full.
Trade journals and their authors are another source of exciting topics. Admittedly, it takes a lot of convincing to get luminaries in their field to contribute something to a company's channel. On the bahamas phone number data other hand, the recognition and the opportunity to reach a new audience are valued by many. Current discussions can be examined from different perspectives and a conclusion can possibly even be drawn from a collection of various viewpoints. With a bit of luck, everyone involved will then point out the result on their own platforms, which will further increase the reach.
If the acquisition of such industry celebrities does not work, comments, praise or criticism of other people's contributions offer a good opportunity to still take part in the discussion. This can reflect the opinion of individual people or refer to the core of the company with its associated values and mission statement. Many companies are afraid of expressing opinions that are too controversial. From a marketing and PR perspective, however, polarizing content in particular offers a good basis for interactions and further dissemination on the Internet.
evaluate topic ideas
The presented topic research tactics should initially be used to collect unfiltered ideas in a kind of brainstorming phase. These can then often be condensed very strongly by combining individual ideas and more specific questions into broader topics.
But one important question remains: What will make it into the editorial calendar ? And in what order and with what priority should the topic plan be processed?
First, you need to reflect and make a realistic self-assessment. The best way to do this is to simply google to find out what has already been published on the topic and what quality, scope and formats dominate the search results. Can your own team produce something that is just as good or even better? If that seems unlikely or the costs exceed the expected benefits, then other topics should be given priority.