Essential Elements of an Online Store

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Contents
1 What should an Online Store have?
1.1 Product catalog
1.1.1 Menu with categories
1.2 Shopping cart, essential in your online store
1.3 Payment methods for your online store
1.4 Search Engine
1.5 Contact page
1.6 Corporate information of your online store
1.7 User registration
1.8 Product photos and descriptions, another network marketing contact list element that you should not neglect in your online store
1.9 FAQ and Customer Service
1.10 Logo
1.11 Offers and promotions
2 Mistakes to avoid in your online store
2.1 Not having a marketing plan
2.2 Not having a logo
2.3 No business or contact section
2.4 Not thinking about an SEO strategy
2.5 Not optimizing your website for conversions
3 Tricks to improve the positioning of your online store
3.1 Identify the keywords of your online store
3.2 Improve the description of each product in your online store
3.3 Includes a link-building strategy
3.4 Open a blog
3.5 Acquire free domains
4 Conclusion
Your online store must have elements that make it attractive to your future customers.

Optimizing your site and making it easy for users to navigate and find what they are looking for will set you apart from your competitors.

The components of the pages vary according to the product you sell, the image of your brand, as well as many other factors that should always be present.

With them you guarantee that your clients have an unforgettable experience when using your site.

Don't forget that your online store is similar to a physical store, so the order and presentation define the customer's first impression.

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What should an online store have?
Let's look at the basic elements that customers should immediately see when they enter your store.
Product catalog
Something that should definitely be placed in plain view of the user in your online store is the catalog of your products, which serves as your cover letter. Depending on the style of your online store , it should have most of your products available. Its character can range from fun and creative to serious and professional. You should select this very carefully, following the same theme as your store. It will never hurt to have the product accompanied by a technical sheet, a photograph , or even a video.
Menu with categories
Your product catalog will be more complete if you classify it by category (especially if you have a wide variety of products to offer). This way, you make it easier for your customers to search and you can highlight what you are most interested in selling. what-should-an-online-store-have
Shopping cart, essential for your online store
One of the key features is a “dynamic” shopping cart , which makes it easier for customers to control their purchase. This allows them to add, remove or modify any chosen product without having to go to a different page to do so. It is important to have a shopping cart visible and accessible for manipulation at any time. what-should-an-online-store-have
Payment methods for your online store
Every online store should have information on its website about the payment options that can be used when making a purchase. This factor is linked to the confidence with which customers choose the payment method and the one they feel most comfortable with. It is important to mention that the more payment methods you incorporate into your business, the more likely you are to increase conversions .elements-of-an-online-store
Seeker
Customers will come to your site looking for something specific, and for that, your online store's search engine must work properly. Finding a product quickly and easily , by just typing in a few keywords to find the product they want, will make life easier for your customer. It is advisable that the search engine is visible and implemented as simply as possible to allow advanced searches. Also, if the search does not give results, it is best to show recommendations. what-should-an-online-store-have
Contact page
To run your business successfully, remember that customer service is important. That's why your online store must have a contact page. Giving your future customers the opportunity to contact you to resolve their questions about a product, the purchasing process or shipping is essential. Don't forget that accessibility and usability must always be present: if your store is present on social networks, include them in this section, so customers can contact you through the most comfortable and reliable means for them.